I am an experienced and passionate Marketing Communications
professional specializing in sports.
Latest Thoughts.
The “Old Spice Guy” is Back…
Old Spice is back with the world’s favorite toweled spokesman, Isaiah Mustafa. This time, Mustafa returns as “MANta Claus” in a week-long holiday advertising campaign. The campaign is promoted on the Old Spice Twitter and Facebook pages and Youtube channel and his goal? “To give gifts to 7 billion people on earth.” Check out the video [...]
Word Up
This article was featured on popsup. Click here to view in full… below are my favorite nuggets of wisdom. Words drive the cause “I have a dream”, “Think different”, “Liberty, Equality, Fraternity” —just three phrases out of hundreds demonstrating how well-chosen words capture their instigator’s ambitions. These phrases helped helping Martin Luther King, Steve Jobs [...]
Starbucks Gets Augmented Reality Right
Starbucks has officially launched its new holiday campaign which includes its first major augmented reality push. The company has flirted with the concept before, but not to this extent. Starbucks “Cup Magic” launched for iPhone and Android devices in the U.S. this month. The app works by pointing your phone’s camera at the red holiday [...]
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